Highlights and Use Cases

• Create urgency each time your email is opened
• Use custom fonts, backgrounds, effects
• Image and Link can change after the timer expires
• Use Subscriber Variables (Dates)
• Birthdays, Delivery Dates, Trial Expiration
• Limited time Promotional Offers and Journeys
• Upcoming hotel stays, flights or shipping

WATCH QUICK TUTORIAL VIDEOS

File Type and Size Specifications

• image file types accepted - .png, .jpeg, .gif (static only)
• size limitations - countdown timer - 800 x 500 pixels max

Dynamic Date/Time Options

Choose between the different target date options below:

Not Dynamic

This is a traditional timer that will count down to the Target Date you configured when creating the timer.

Dynamic

This is a dynamic, personalized timer that will count down to the date in the Email Merge Tag.

Email Merge Tag

Use a merge tag to and pass the desired Target Date in the URL. Below are sample formats that are accepted in the field.

Email Open Start

Recurring

Recurrence Type: Daily / Weekly / Hourly

Reset Time: Options for every half hour

Adjust To Local Timezone

If we can determine the recipients time zone, we will adjust the time until the target. example: New Years Day (their time).

Imagine your timer was set for 01/01/2026 at 12:00 AM. Someone in New York will see a countdown for 3 hours, while someone in Los Angeles would see 6 hours since they are in a different time zone.

Please Note: Adjusting to the local timezone relies on the recipient's IP Address to provide timezone information. If this information isn't available, or incorrect, the timer will default to the timezone specified in the timer settings.

Dynamic Languages

Use this feature to keep a single timer URL while displaying different languages per subscriber or campaign.
When rendering the timer, pass a parameter like lang=es to display the linked label in the selected language.

To enable this, link the Days, Hours, Minutes, and Seconds txt layers in your timer design:
Select each layer > Optional Dynamic Languages > Link the Timer Label.

For more help, watch the Dynamic Languages Tutorial.

In the Dynamic Languages tab upon setup completion, open the language list in the provided button to enable, and view available languages or manage translations.


Google Image Proxy requests, Yahoo Image Proxy requests, and other similar services may not provide accurate IP-based timezone information.